Articles in this database are automatically generated by our AI system based on data from the Digicomply APP. While we strive for accuracy, the articles may not contain complete or verified information and are intended for informational purposes only. For accurate and reliable information, we recommend using SGS Digicomply or consulting verified sources and experts. All content is copyrighted; please credit SGS Digicomply (digicomply.com) when sharing.
On March 26, 2025, an incident of deceptive advertising was identified concerning a meal deal in the United Kingdom. This issue falls under the category of fraud, with specific implications related to adulteration of the product.
The Advertising Standards Authority Ltd. (ASA) reported that the promotional claims associated with the meal deal did not align with the actual contents or quality of the product being offered. Such discrepancies in advertising can lead to consumer confusion and undermine trust in food marketing.
The ASA has a mandate to ensure that advertisements are not misleading and that they provide accurate information to consumers. This incident highlights the importance of transparency in advertising practices, especially within the food sector, where consumers rely heavily on claims made about meal deals and similar offers.
As the situation develops, further investigations may be conducted to assess the extent of the issue and to ensure compliance with advertising standards. The incident serves as a reminder of the regulatory oversight in place to protect consumers from misleading marketing practices.
- Incident: Deceptive Advertising has been detected in Meal deal.
- Date: 2025-03-26
- Product: Meal deal
- Market: Available to SGS Digicomply users only. Explore the platform (for enterprises, no individual plans)
- Origin of issue: United Kingdom
- Hazard: Available to SGS Digicomply users only. Explore the platform (for enterprises, no individual plans)
- Incident Category: Fraud
- Hazard Category: Adulteration
- Source: Advertising Standards Authority Ltd. (ASA)
For more detailed information about this and other similar incidents, with access to filtering options, historical data, and trend analysis, try the SGS Digicomply Food Safety Software.
Explore SGS Digicomply Food Safety Intelligence Hub demos here. (for enterprises only, no individual plans)
