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Food Safety Incidents

Rapid alcohol consumption has been detected in Hard fizz.

February 27 2025

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On February 28, 2025, a consumer complaint was lodged regarding the product known as Hard Fizz. The incident pertains to the rapid alcohol consumption associated with this beverage. The complaint was identified under the category of...

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On February 28, 2025, a consumer complaint was lodged regarding the product known as Hard Fizz. The incident pertains to the rapid alcohol consumption associated with this beverage. The complaint was identified under the category of consumer issues, highlighting concerns raised by individuals regarding the product's consumption characteristics.

The source of this incident is linked to The Alcohol Beverages Advertising Code Scheme, which is responsible for overseeing advertising practices within the alcoholic beverage sector. This complaint has prompted scrutiny into the consumption patterns associated with Hard Fizz, particularly in relation to how quickly the beverage can be consumed.

As a result of this incident, relevant stakeholders are expected to evaluate the implications of rapid alcohol consumption linked to Hard Fizz. The focus will be on understanding the consumer feedback and addressing any potential concerns that may arise from this complaint. It is crucial for manufacturers and advertisers in the alcohol industry to remain vigilant about consumer safety and the impact of their products.

This incident serves as a reminder of the importance of consumer feedback in the alcoholic beverage industry and the need for continuous monitoring of product consumption patterns to ensure responsible drinking practices.


  • Incident: Rapid alcohol consumption has been detected in Hard fizz.
  • Date: 2025-02-28
  • Product: Hard fizz
  • Market: Available to SGS Digicomply users only. Explore the platform (for enterprises, no individual plans)
  • Hazard: Available to SGS Digicomply users only. Explore the platform (for enterprises, no individual plans)
  • Incident Category: Consumer complaint
  • Hazard Category: null
  • Source: The Alcohol Beverages Advertising Code Scheme

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Tags: Consumer complaint, The Alcohol Beverages Advertising Code Scheme, February 2025