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Consumer Perception

Leverage the consumer’s voice to gather food safety risk intelligence.

Understanding how consumers respond to food safety issues is vital for developing and implementing effective food safety policies, risk communications and preventive measures. 
Many different food safety regulations are enforced around the world, yet the cause of most food safety issues, for example poisonings, remain unknown. This makes it very difficult to inform consumers about hazardous food items.
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Social media networks give us valuable insights into the thoughts of consumers. The value of monitoring the millions of food safety-related conversations that take place every day cannot be understated. 
Using innovative consumer perception measurement and analysis technologies, SGS DIGICOMPLY delivers powerful social media monitoring – helping you to identify emerging influencers and recognize food safety risks before they become mainstream crises.

This solution is ideal for the following industries:

  • food manufacturer
    Food Manufacturer
  • retailer
    Retailer (including online)
  • agricultural and feed production
    Agricultural & Feed Producer
  • pet food
    Pet Food Manufacturer
  • food supplement
    Food Supplements
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Why is it detecting food safety risks so hard?

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