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Fueling Growth and Addressing Challenges: PBFA's Consumer-Centric Initiative

November 13 2023

Since its inception in 2016, the Plant Based Foods Association (PBFA) focused on policy and merchandising, setting the stage for a level playing field. Now, as the industry encounters formidable challenges, PBFA is revisiting its approach....

Since its inception in 2016, the Plant Based Foods Association (PBFA) focused on policy and merchandising, setting the stage for a level playing field. Now, as the industry encounters formidable challenges, PBFA is revisiting its approach. With a proliferation of plant-based categories, from baked goods to protein powders, sales have surged to $8 billion in the US retail sector. As scrutiny grows, the need for a cohesive narrative defining plant-based foods' place in culture and tradition becomes paramount.

A Comprehensive Marketing Shift: PBFA's Strategic Leap Forward

PBFA is expanding its horizons beyond traditional pillars, embracing a holistic marketing initiative that encompasses all brands and categories under its umbrella. The journey begins with meticulous consumer segmentation research commissioned by PBFA. This endeavor aims to identify key demographics interested in plant-based foods, their broader interests, and the messaging platforms that resonate most profoundly.

Government Collaboration: Unlocking Plant-Based Potential

While consumer engagement takes precedence, PBFA maintains pivotal dialogues with the government. This includes discussions on fortifying investments in the plant-based foods industry, emphasizing infrastructure, and nurturing economic prospects for farmers. Collaborating with farmers through the Plant Based Foods Institute, PBFA strives to align brands with their crop production. Additionally, PBFA champions the PLANT Act in the proposed 2023 Farm Bill, a crucial step in enhancing government support for the plant-based foods industry and specialty crop farmers.

Plant-Based Food Industry Trends: An In-Depth Analysis by SGS Digicomply

In recent years, the plant-based food industry has witnessed a remarkable surge in growth and diversification, reflecting an evolving consumer landscape. However, this expansion has also brought about a notable increase in incidents related to plant-based foods. For instance, in 2015, there were approximately 142 reported incidents associated with plant-based products. Fast forward to 2023, and the number has surged to 1511, marking an astounding growth of approximately 963.73%. These incidents encompass a range of hazards, including bio-contaminants, allergens, labeling discrepancies, contaminants, and process/logistic issues, affecting various product categories such as fruits, vegetables, cereals, meat, spices, fish, dairy, confectionery, bakery items, and specialized nutritional products.

Moreover, as the Plant Based Foods Association (PBFA) launches an extensive consumer marketing initiative, it is anticipated that this concerted effort will likely drive further market expansion. Consequently, we can expect a correlated increase in incident trends. Manufacturers and stakeholders in the plant-based food industry must remain vigilant, proactively managing risks to ensure continued consumer safety and market integrity. This evolving landscape calls for a robust regulatory framework and diligent adherence to quality control measures. Stay informed and vigilant with SGS Digicomply. Get started for free now.

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Conclusion: Forging a Path Forward in Plant-Based Prosperity

PBFA's consumer marketing initiative marks a pivotal moment in the evolution of the plant-based foods industry. By uniting consumers, brands, and government entities, PBFA envisions a future where plant-based options thrive, supporting sustainable agriculture and advancing public health. As we look ahead, this initiative stands as a testament to the collective power of stakeholders in shaping a more resilient and inclusive food ecosystem. 

To navigate this dynamic landscape with precision and confidence, turn to SGS Digicomply. Our cutting-edge compliance platform offers invaluable insights and real-time updates, ensuring you stay ahead of industry trends and regulatory shifts. Empower your business with the tools it needs to thrive in the evolving world of plant-based foods. Get started for free now.

Tags: food safety, food regulations, food safety snapshot, plant based food


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